Meet your new, highly effective sales assistant: content marketing

Traditional advertising is like a shopfront, where you show your wares to the customer. Good content marketing is like a really good sales assistant. It can start a dialogue with your potential [...]

Is this the end for ITSM?

Why application convergence could spell the end for niche IT Service Management products Software and application vendors have long been offering ITSM-light or systems that can be manipulated to [...]

The business card reimagined

The use of NFC could revolutionise how you use business cards Anyone that has recently ordered business cards will know that there is a phenomenal amount of choice available. From standard to [...]

Make every word count

Hup looks at how developing quality content marketing can really help to boost marketing ROI Over the past few years the marketing landscape has changed dramatically and it’s becoming [...]