When the devil is in the detail

Knowing your audience is one of the most important things to consider when writing content. Loading copy with a huge amount of technical data may be impressive to the expert, but could alienate [...]

Celebrating a decade of Hup

This year marks 10 years since our agency was established. Founder and Creative Director Phil Fryer Ward looks at Hup’s achievements and what comes next. It is hard to believe that it is a full [...]

A Tour de France approach to content

Although the Tour de France is a cycle race that is won by an individual rider, it really is the team that can help its leader across the finishing line in first place. A good content marketing [...]

How to make your #customers a key part of your marketing team

Organisations are increasingly using social media to interact with customers and turning them into brand ambassadors. Imagine walking into an office and seeing your employees scrolling through a [...]

Forums and social media do not Change Management make

Change Management has long been touted by ITSM vendors as one of the core pillars of service management provision. Of course, the management of change within an organisation is pivotal to [...]

Why most ITSM SaaS is not fit for purpose

Companies should be looking for a purpose-built ITSM SaaS solution to unlock real cloud benefits Service organisations want to be able to move quickly, to be agile and to be efficient. When [...]

Switching fully to SaaS / subscription software

SaaS – why ease of ownership is just the start The start of 2017 saw us back in the office at Hup and reviewing a few of our annual subscription packages. After a recent product upgrade, I [...]

Corporate Christmas Cards

Corporate Christmas cards – a time for a seasonal thank you With Christmas rapidly approaching, it is the time of year when most companies opt to send out a physical card or a virtual card to [...]

Best laptop for designers

How to choose the best laptop for designers and creative professionals Finding and choosing the best laptop for designers has always been tricky, particularly in recent years with the [...]

Cycle Show 2016 in review

The cost of cycling’s mid-life crisis Having just visited the 2016 Cycle Show at the NEC in Birmingham and walked around the numerous stands selling bikes, clothing, accessories and “all things [...]

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