Edgewater Fullscope

What we did

Research, copy writing and graphic theme

The brief

Edgewater Fullscope is a leading Microsoft Dynamics AX and CRM partner, that operates globally. Hup Agency was asked to produce an Executive Briefing about how Customer Relationship Management solutions could help organisations to remain agile enough to cope with the changing global political situation and its impact on the marketplace. The document needed to be produced with current information so it could reflect the situation as it stands.

“Hup has been a great resource for our team in driving a collection of creative and editorial marketing capabilities for our global organization. Definitely a group worth working with!”

The theme

Hup researched the global political situation and the changes that were likely to impact on organisations. Hup’s content writer found statistics and analyst assessments of action that should be taken. It then discussed how a CRM solution could help different C-level leaders to make the most of business opportunities and overcome challenges.

The result

Hup produced a timely and on-brand document that could go out to prospective Edgewater Fullscope clients or could be used as an online resource.