Content marketing services
Without an ongoing content marketing strategy, you may well be wasting time, budget and engagement opportunities
White papers eBooks Brochures Datasheets emails Web copy
Content is the fuel for your marketing machine
Many organisations make the mistake of having only stop/start project-based content creation. This is usually tied into activities such as building a new website, literature and so on. The problem with this approach is that the quality engagement engine that you have built needs constant feeding to produce the pipeline gains you and your sales organisation are looking for. Without high-quality content, you cannot fuel your marketing machine and you will find it increasingly hard to engage your customers via your website, social and other channels.
Most businesses fall into one of two camps.
1. Lacking internal skills
You do not have staff who can write high-quality content that will connect with your target audience.
2. Time-poor specialists
You have staff who can produce the type of content you need but they rarely find the time to write anything and when they do it takes them away from their core role.
Both scenarios will result in your marketing efforts being sporadic or potentially turning off prospects and customers.
Our content marketing services
Hup offers a complete content-generation service with professional copywriters and editors who have the skills and experience to create the quality content you need. Our copywriters take the time to understand fully your product or service before putting pen to paper.
With so many companies now claiming to offer content services to almost any industry, how can you tell that the service you will receive is any better than the two scenarios outlined?
Our proven content has helped our clients to build pipeline, with quality eBooks, white papers, emails, brochures and more. We also ensure that all content destined for online use is passed through our certified SEO practice. This step ensures that you get optimum value from your content and that you will not end up spending yet more of your valuable marketing budget optimising it later.
A few examples of our content marketing work:
What our customers are saying:
“The standard of work is fantastic and always delivered in a timely manner. Hup is a great sounding board when thinking up ideas for a campaign, and they take the time to understand the industry and audience we are targeting, and always get it just right!”
Need help with your content, design or digital project?
Talk to Hup agency today and learn more about how we can add value to your business