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Incapable Staircase Wine Can - Hup-Agency
Incapable Staircase Wine Can label design - Hup-Agency

Incapable Staircase

Poulton Hill Vinyard chose Hup to help them brand their wine in a can collaboration with online radio station Incapable Staircase.

The product delivers a quality aerated semi-sparkling white wine in a portable 250ml format that can be enjoyed at picnics, festivals and more. 

With the UK wine market for canned wines exploding, the design needed to stand out and grab the interest of potential buyers. Hup has also been taking product and lifestyle shots to help promote the brand.

What We Did

Branding / Graphic design / Photography