Absolute Robotics

What we did

Website design & development

The brief

Absolute Automation wanted a website for its new robotics company, Absolute Robotics. Absolute Robotics sells cobots and designs and implements systems to enable them to work efficiently and effectively in manufacturing environments.


“Hup provided both the service and knowledge plus a level of professionalism that made them stand out from the crowd.”

Why Hup?

Absolute had worked with other web companies before, but found they were either too big to provide the customer service the organisation was looking for or they did not have the level of knowledge or professionalism that Absolute required.

The process

Hup met with the Absolute team to discuss requirements and the firm’s vision for the website and talked about how this could be achieved.

Absolute Robotics wanted its website to emphasise that, although it was the go-to vendor for cobots, it was far more than purely a cobot vendor. It wanted it to make clear that the organisation would utilise its automation skills to design systems into which the cobots could be integrated to ensure that they would work in the most effective way for a manufacturer.

Throughout the design and development process, Hup shared ideas and progress with Absolute to offer options and advise on how the organisation could best achieve what it needed from the website.

The result

Since the website has been up and running, Steve Potter, Absolute Group Director, says that Absolute has received some great feedback from its customers.

He adds: “I have already recommended Hup because of the results.”

Hup continues to monitor the website and visitor interactions to ensure that Absolute Robotics gets the very best service. Absolute has also commissioned Hup to create an over-arching Absolute website that links through to all the different business websites in the Absolute group.

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