What we did

UK product messaging, website and launch

The brief

ITRP is a leading ITSM, service management and SIAM vendor. It is focused on improving business processes and the way in which organisations, departments and third parties communicate and share data.

Hup was given the task of launching the ITRP brand into the UK ITSM market.

“Hup helped to guide us through the UK launch, working with us to create a simple, yet impactful messaging that would get ITRP noticed. Phil and his team have taken the time to understand what ITRP is about and to find the best way to share our vision with others.”

The result

Hup developed ITRP’s messaging for the UK market, including the Everything as a Service (EaaS) sales and marketing model in conjunction with UK services partner Revo Service Management.

This new approach has given the organisation a unique approach to the UK market and enables users to pay for setting up, owning and maintaining their ITSM system with one monthly payment. Hup designed and developed the website, created content for launch press releases, helped with social media posts and edited content for news articles. The Hup team was also involved in working on blogs for ITRP.