Poulton Hill Estate Vineyard
What we did
eStore & website development
Poulton Hill Estate is a small vineyard in the Cotswolds, producing award-winning wines and spirits.
Hup was tasked with developing its new online presence, ensuring the website reflected the high quality and ethos of the vineyard. The brief included a second phase, to create a secure store where shoppers could purchase wines and spirits, vouchers and other gift items.
“We have received a lot of positive feedback on all aspects of visual marketing, particularly for our new website. From the initial stages right through to completion Hup are always very helpful, offer original design advice and always meet the brief.”
Phase 1 – The website
The core focus of the new site was the award-winning quality of the English wines that Poulton Hill Estate produces and the promotion of the new “Bulari” brand. Bulari is a new name for English sparkling wines that Poulton Hill hopes will be taken up by the wine industry and its customers alike. Hup helped to develop the brand look and labelling as a key component of this project.
In addition to site design, branding and development, Hup produced a range of cards to go with each wine or spirit, that included tasting notes, food pairing and information about the wine and the grapes.
Phase 2 – The eStore
As Hup knew that phase two of the site development was to include an eStore, we had already built the appropriate product categories and infrastructure. The site itself is constructed on WordPress, with the shop being handled by WooCommerce. This makes it easy for Poulton Hill to administer both the site and the eStore – reducing cost and complexity. Additional plugins to support gift voucher transactions were used to ensure secure and reliable transaction.
The new website and promotional materials produced to date by Hup have helped Poulton Hill to become even more successful, with their wines and spirits now being sold in shops, pubs and restaurants across the Cotswolds and beyond. The new eStore will increase the business’s reach and enable more customers to enjoy its quality wines.
Tiléri added: “As well as all of this, Hup made the process of becoming GDPR compliant very easy, and helped us at each step. We would certainly recommend working with Hup Agency, and look forward to working with them on new and exciting projects in the future.”