What we did

Kick-off site for product launch


The brief

ServisBOT is an AI-assisted chatbot and messaging platform. ServisBOT is transforming customer service for today’s digital consumers providing on-demand access via messaging channels and enabling a shift to a more responsive and agile service organisation.

Hup was commissioned to help with the first launch or kick-off site to present the ServisBOT brand and message to the market.


“Hup helped us turn around the quality digital components we needed for launch in a really quick time frame.”

The result

The aim of the project was to develop an easy-to-navigate and easy-to-understand representation of who and what ServisBOT is. The decision was made from the outset to limit this iteration of the site to a single page that focuses on snippets of key messaging that present the brand in the best light.

The chatbot brand element was utilised in different areas of the page, turning this element into a character that could be used in diagrams and visuals that help to explain ideas or technical aspects of the product in a grounded and engaging way.