Edgewater Fullscope

What we did

Rebranding support – website, literature, email and presentation templates

The brief

Edgewater Fullscope aquired Zero2Ten in 2015, adding CRM to its Microsoft Dynamics AX practice. The company has been at the forefront of the Dynamics partner community for many years and has been awarded multiple partner of the year accolades by Microsoft. Hup was tasked with helping the company transition from Zero2Ten to Fullscope CRM and to rebrand all the associated marketing materials for the new name.

“The whole process was delivered on time and rolled out seamlessly to coincide with news wire announcements from the business.”

The result

Over a period of several months, Hup helped to plan and execute the rollout of the new brand, across the business and externally facing communications.

Changes were made to the corporate website, literature pieces, emails/marketing automation comms and sales and marketing presentations.